Sure, there were perhaps a few additional Black Friday deals in some stores, but these were not in the volume or scale we've come to expect based on the sales prior to 2020. We were in position at midnight waiting for all sorts of massive new deals to land and there was, well, almost nothing to get excited about throwing into our baskets on the day. Not exactly a dramatic difference, is it?Īnd that was only further established when Black Friday officially started, too.
Similarly, a study of electronic items shows they fell by almost 10 per cent on November 1, before actually rising in price throughout the month, only to drop again by almost 12 per cent during the week of Black Friday.
Take computers, for example, which saw the largest discounts of around 14 per cent from November 2 according to Adobe (opens in new tab) - and these price cuts remained fairly flat throughout November. We think there's definitely an argument for buying early this year instead of waiting. Lots of most-wanted and big-ticket items fell to the cheapest prices ever at the start of the month and these discounts were simply maintained all the way through to Black Friday. What we want to make clear, though, is that it was possible to find some fantastic bargains across the whole of November - and even in late October. Amazon only fully launched its Black Friday sale exactly seven days before the day itself, for example. More retailers got involved at this later stage, too. It's true that the week leading up to Black Friday was when we saw more new deals drop. Of course, even with the extended sales period, we aren't suggesting that absolutely nothing happened closer to Black Friday. If retailers want to see the same levels of interest and purchases during Black Friday 2022, the deals and discounts will need to be especially strong Black Friday: a marathon, not a sprint On top of that, there's rising inflation and a cost of living crunch that's affected all of our spending. We would definitely agree with that based on the Black Friday deals we saw in many areas and across various retailers - as well as what's happened during major sales so far this year. Generally, though, the information gathered by Adobe Analytics (opens in new tab) suggests that discounts were actually weak last time. Anyone who bought early, then, was already chilling out at home with their new television instead of getting involved in the chaotic and fruitless hunt for a better deal at the end of the month. There were multiple price cuts on this TV that we reported on in the weeks leading up to Black Friday and it never dropped any lower in the days that followed. To use an example, one of the most sought-after products over the last Black Friday was the LG C1 OLED TV.
Multiple retailers, including Currys and Argos, launched their sales events way ahead of time - from late October onwards, in some cases - and many of these offers held all the way through to Black Friday. Our biggest takeaway is that the best Black Friday deals are no longer saved until the day itself. Because of that, we're getting ready as early as possible by bringing you our expectations, predictions and all the latest info on Black Friday 2022.įirst, let's look at what happened during last year's Black Friday. But, as we've seen over the last few years, Black Friday deals are now available earlier than ever before so we expect there will be offers months ahead of this date. Black Friday 2022 is suddenly a lot closer so we're starting to prepare for the big sales event on November 25.
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